As I prepare for my next trip to Cuba to meet with my partner, I can’t help but think about why we are doing this. It might seem a bit crazy considering the state of affairs in the world to want to open a travel agency. Starting any business is risky, but right now, everything feels right.
Juan Carlos has been in the tourism industry for almost 10 years as a tour operator. He has served groups from all over the world and has received generous gifts that he has been able to share with his community. Since he started, he has dreamed of doing community outreach that would directly support the people in his community.
I’ve been teaching for over 28 years, and one of the most rewarding parts of my job is planning trips. I have taken students to all different parts of the world. These experiences have not only given my students a deeper sense of knowledge but also a broader understanding of how cultural exchanges can make a positive social impact on communities.
I met JC in the winter of 2022 when I was helping coordinate a trip to Cuba for my school. We immediately clicked. Our objectives were the same! We wanted our clients and students to learn and grow, to see the world, to enjoy life, and to take pleasure in where we go. Because in doing this, the world becomes a little bit better and kinder.
The US Department of Treasury’s Office of Foreign Assets Control (OFAC) oversees travel to Cuba. There are twelve categories under which Americans can legally visit Cuba. Most Americans travel under the category of “Support for the Cuban People.” What does that really mean? For us, it is very clear and it’s the reason why I am traveling to Cuba this month.
Our goal with Vidita Travel is to make a genuine impact on Cuban communities through meaningful travel experiences. We aim to bring tangible support to Cuban communities, including delivering essential aid such as clothing, food, and medicine—items that are often in short supply.
Our approach is not just about tourism; it’s about creating a bridge between travelers and the local Cuban people. We work closely with local businesses, families, and organizations to ensure that our tours benefit the community directly. By staying in privately-owned accommodations (casa particulares), dining at family-run restaurants (paladares), and engaging with local artisans and entrepreneurs, our travelers contribute to the local economy and foster genuine connections.
Each trip to Cuba is an opportunity for our clients to not only explore a beautiful country but also to leave a positive, lasting impact.
At Vidita Travel, we believe in the power of travel to change lives—not just for the travelers but for the communities they visit. Come and have an amazing time, but also leave knowing you made a difference in the lives of others. Join us on this journey. Support its people, and leave a lasting impact.
